03 · Digital marketingCordwood Media
Digital marketing and content that helps you get noticed.
A scoped creative pilot: short-form video, promotional assets and campaign messaging, made from material you approve.
- 01Hook in the first seconds.
- 02Show real work you have approved.
- 03Readable with the sound off.
- 04End on a single next step.
A defined pilot, not a retainer.
The pilot size and deliverables are agreed in writing before production starts.
Best for
- Businesses that want to show up consistently on social channels
- Owners short on time or without a plan
- Teams with photos or footage that are not being used
Good to know
- The pilot does not include buying ads or ongoing paid media management.
- It makes no promise of views, followers or results.
Short-form vertical video
Videos edited from your footage and photos, with captions so they work with the sound off.
Promotional graphics
Graphics sized for the channels you use, in a consistent style.
Campaign messaging
Hooks, captions and calls to action written around one clear message.
A simple content plan
What to post and when, in a format you can actually follow.
A defined pilot size
The number of pieces and rounds of revisions agreed before production starts.
Ready-to-use files
Finished files handed over for your channels. Anything beyond the pilot is discussed and scoped separately.
One clear pilot, start to finish.
Tristan Balaguera is your point of contact from the first conversation to launch, with your approval at every step.
- 01
Talk
Tell us what you want to promote, where you post and what material you have.
- 02
Pilot scope
A written scope with the number of pieces, the message and what you supply.
- 03
Produce
Drafts are shared for your approval before anything is finalized.
- 04
Hand off
You receive the finished files and a content plan to follow.
Straight answers.
What small businesses usually ask about a content pilot.
Do you film the footage?
The pilot is built from footage and photos you supply or approve. If you need filming, raise it in the first conversation so it can be discussed as part of the scope.
Do you run or buy ads?
No. The pilot does not include ad buying or ongoing paid media management.
Will you post for me?
The pilot delivers finished files and a content plan. Anything beyond that, such as ongoing posting, is discussed and scoped separately.
Can you guarantee views or followers?
No. Audiences decide what they respond to. The pilot focuses on well-made content with one clear message.
Which platforms is the content made for?
Vertical video and graphics sized for the platforms you use, such as Instagram, Facebook, TikTok or YouTube Shorts.
Let’s talk.
Tell us what you want to promote and where you post. The pilot is sized to fit before anything is produced.
Next step · Digital marketing
Start with a content pilot conversation.
Helpful to include in your email:
- What you want to promote
- Footage, photos or brand assets you can share
- The channels you use now
Nothing is sent from this page. “Open an email” opens a draft in your own email app that you can edit before sending.